For more than sixty years, Wirt’s Jewelers has helped families in North Little Rock and Central Arkansas choose diamonds that celebrate life’s most meaningful moments. Whether you are selecting an engagement ring, marking an anniversary, or adding a new piece to your collection, our experts make the process comfortable, clear, and personal.
Choosing a diamond begins with knowledge. Our team explains each characteristic that makes every stone unique, enabling you to make a confident decision. We guide you through the 4Cs of diamond quality, helping you understand how each factor affects the sparkle, brilliance, and overall beauty of your choice.
Cut determines how light reflects through the stone and is the greatest influence on
brilliance.Color measures the absence of hue. The closer a diamond is to colorless, the rarer and
more valuable it becomes.Clarity refers to the natural inclusions or markings formed inside the diamond. We show
you how these small details affect appearance and price.Carat Weight measures size, but two stones of the same weight can appear different
depending on cut proportions. Our experts explain these subtle differences so you can
choose the right balance of sparkle and size.
Wirt’s Jewelers offers both natural and lab-grown diamonds. Each has its own story and beauty, and both can represent enduring love and celebration. Natural diamonds form over billions of years beneath the earth, while lab-grown diamonds are created using advanced technology that mirrors nature’s process.
Our role is to educate, not persuade. We present every option clearly so you can select the diamond that fits your values, your budget, and your vision.
Diamonds come in a variety of shapes and personalities. From the classic round brilliant to princess, oval, cushion, emerald, marquise, pear, radiant, Asscher, and heart shapes, each carries its own charm.
Our showroom allows you to view these shapes side by side to see how they capture light and reflect your personal style. Whether you prefer traditional elegance or a modern statement, we will help you find the shape that feels right.
At Wirt’s Jewelers, diamond selection is more than a purchase, it is an experience built on trust, education, and personal care. Visit our North Little Rock showroom to compare stones in person and learn how to choose the perfect diamond with confidence.
Contact Us6911 J.F.K. Blvd North Little Rock, AR 72116
Open: Monday - Friday 9AM - 5:30PM | Sat 10AM - 3PM
Find clarity, brilliance, and beauty at Wirt’s Jewelers, where your diamond journey becomes part of our family story.
